Being online means needing to understand how many different things work. There are different ways that you can make your website stand out. To help you gain more traffic to your site. And to be one of the websites that shows up higher on Google searches. If you have a website or have been looking into getting a website, you have surely heard the term SEO being thrown around. It is an important part of having a website and the impact that your website will have on the internet. If you haven’t heard of SEO, now is your chance to learn a little about it. SEO, what is it and why do people keep talking about it?

What is SEO?
SEO stands for Search Engine Optimisation. It is an important part of getting traffic to your website. It is the process of using your content and to bring traffic to your website. SEO involves creating keywords that people may be using during their searching and in turn having your page show up when they search these terms. You can use the keywords in the backend of your website and also in the content that you produce and have visible on your website. By taking the time to optimize your website and pay attention to the SEO concepts, you can help your website to be seen by more people and rank higher in search engines. 

Why is SEO important for my website?
SEO is important as it helps to get your website seen by more people. It is a way to boost the amount of traffic that is coming to your website and your ranking in search engine searches, without having to spend thousands of dollars on advertising. You can do the SEO for your website yourself, or you can hire a expert in the field. Those who work with SEO understand the different keywords, what will work best for your business and help you to achieve results in the quickest amount of time.  

Your website is the forefront of your business online and you should be putting as much effort into getting it seen as possible. SEO can help this happen. Ever wonder how those businesses get to the front page of Google? That is because they have a strong SEO plan and presence. 

When should I start working on SEO?
The best time to start focusing on your SEO is before your website goes live. Having your keywords set and your content optimized means that from the moment your site goes live you are already pushing for traffic to come towards your website. 

If you already have a website that is live on the internet, now is the time to update your content and start focusing on your SEO.

You should be updating the content on your website regularly. By keeping your content up to date it can help with your optimization and the ranking of your site. There are a number of different ways you can update your content including; making changes to the text on pages, by adding regular blog posts or by changing your keywords. If you start this from the day your website goes live, it gives you a quicker more responsive result to your SEO. 

More and more people are using the internet each day. With the number of searches happening, it is important to make sure that your website is one of the ones that people will see. 

Does it take long to achieve?
SEO is not a short term goal. There is a lot of work that goes into creating a successful SEO strategy. And unfortunately, you will not see results overnight. However, with patience, understanding and a good strategy, you will begin to see differences. If you are using WordPress as the platform for your business, the Yoast or SEOpress plugins are a great place to start to help you optimize your individual pages. It uses a red, orange, green light system to show you how your page looks and whether the content on it is optimized. 

Anyone with a website needs to be looking into their SEO strategy. The reason everyone is talking about SEO is because it works! It can help transform your website from one that no one sees to one that ranks on page 1 of Google.